In the Asian market, Japan is the largest market for Chinese bearing exports. Mainly because in recent years its development has focused on high value-added bearings, and ordinary bearings mainly rely on imports. The quality of China's ordinary bearing products is comparable to that of Japanese products, and the price is low.
China's Hong Kong, South Korea, Southeast Asia and China used to be the re-export trade of China's bearing products. The region has become the main processing area for the combination of emerging technologies and labor-intensive products such as micro-small appliances and computers, expanding its high-end micro-miniature bearings. The outlook for exports is bright. In addition, we should give full play to the advantages of the region's entrepot trade distribution center and small trade friction with Europe and the United States, so as to gradually tap the European and American high value-added bearing products market.
In the Asian market, China's key export markets for bearings are Japan, Hong Kong, South Korea and Singapore. The most promising markets are the United Arab Emirates, India, Indonesia and Malaysia.
China's bearing product technology and quality level are very suitable for developing countries and emerging industrial countries. At present, China's bearing exports to developing countries such as Latin America and Africa account for only about 5% of total exports. The next few years are a crucial period for the transition of developing countries to industrialization, and their demand for bearings has doubled. China is expected to make breakthroughs in the export of bearing products and technologies to developing countries. Moreover, in recent years, China's exports of household electrical appliances, motorcycles, generator sets and other mechanical and electrical products have seen a significant increase in exports to Latin America and Africa. Therefore, these regions have become the most potential market for China's bearing exports, and should be strengthened. .
The Latin American market, the South American market, has determined that its bearing market demand is only 3% of the global market due to the relatively backward economy in the region, especially in the industry. The Latin American bearing market is dominated by Brazil and Argentina, and the main demand is bearings for automobiles, agricultural machinery and mining equipment. Brazil accounts for nearly 50% of Latin American market demand and Argentina accounts for 30%.
China's bearing industry has developed late in the Latin American bearing market. The main reason is that the geographical location is not convenient, and its market prospects are not very good. In recent years, China's exports to Brazil and Argentina have increased year by year, and the growth rate is large. Therefore, Brazil, Argentina, Mexico and Uruguay should be exploited as potential markets.
The African industry is almost deserted, and only South Africa is more developed. Therefore, Africa's bearing demand is only 1% of the world. Among them, South Africa is the largest consumer country, with mine bearings as the mainstay. The African bearing market is mainly occupied by SKF, FAG and Japanese bearings. In recent years, Africa has a certain growth in bearing demand in China, Romania, Czech Republic, Russia and other countries. It has begun to compete with Japan, SKF, FAG, etc. for market share, mainly Agricultural machinery, automobiles (post market) and mine bearings.
China has not seen the African market as a major market. In recent years, China's exports to South Africa's exports have increased significantly, coupled with China's marketable market, the market prospects are promising. Focus on developing bearing markets in South Africa, Egypt, Nigeria and Tunisia. At the same time, China has a large number of economic and technical assistance projects in the region every year. We should use these aids to cooperate with relevant domestic departments to open up new markets for China's bearing exports.
The European market accounts for 31% of global bearing demand and is one of the world's three largest bearing markets. Europe's largest bearing demand is Germany, with annual bearing sales accounting for 45% of European bearing sales, followed by Italy, France, and the United Kingdom.
China’s exports to Europe account for only about 2% of its market demand, so its development potential is huge. In addition to continuing to explore the German, Italian and British markets, Chinese bearing companies should increase their efforts in the Dutch, Belgian, French and Austrian markets.
Australia's industrial level is relatively developed, bearing demand is large, imports account for more than 90% of consumption, and the market price is relatively stable, so it has greater appeal. However, as a market dominated by the mainframe, the delivery time and after-sales service are very demanding. At present, China's bearing exports to Australia are relatively small and require strong development.
The US-based North America region is the world's largest bearing production and consumption region and the largest bearing import market. The United States currently consumes about $8 billion annually in bearings and imports more than $2 billion annually. According to statistics, the proportion of bearings in the US mainframe market (mainly directly facing the host customers) is about 52%, and the general maintenance bearings account for 48%. In general, the US automotive industry accounts for 31% of rolling bearing consumption, the machinery and equipment manufacturing industry accounts for 26%, and the aerospace bearings account for 7%.
The US bearing market is highly competitive. There are three major forces: one is the American bearing manufacturer represented by Timken, which controls more than 70% of the bearing market; the other is the bearing exporter of several developed countries represented by Japan. Basically, it is about the US bearing import market; the third is the Eastern European countries, they are centralized management and unified.
The United States has always been the largest market for China's bearing exports, and its export share is also growing year by year. China Bearing's competitors in the US market not only have well-known local companies, but also many world-renowned companies. The strength and product quality of Chinese bearing companies are still difficult to compete with, and they cannot compete with them in the former market. China's bearing export enterprises should learn from the experience of some domestic enterprises to enter the US pre-market or set up factories in the United States to directly support their own products for the US OEMs, and consolidate the post-development market (mainly refers to the maintenance market or through intermediaries). At the same time, actively compete in the pre-market.
In addition, in order to deal with US trade protectionism, prevent the US bearing manufacturers from repeatedly and repeatedly dumping complaints involving China, in order to further expand the US bearing market, directly into the user's factory, increase profits, there is only one way out: It is to work with American distributors, or to set up a distribution company in the United States alone, to hire Americans who are familiar with the bearing market. Because once a joint venture or investment is established, the entry price of the input bearing will not be the comparative price determined by the dumping, and the final price of the customer will be used as the comparative price. Although its profits in the United States must be taxed, it has the advantages of stable customers, low price fluctuations, avoiding the exploitation of the importers, rapid market understanding, flexible operation, and convenient absorption of new technologies.